UCLA
The University of California, Los Angeles (UC Los Angeles, or UCLA) is the second best Public University in the United States after Berkeley and the University of Michigan and the University with Most Pell Grants, public or private.
While admittedly a good University, it's students rarely choose it for the academics; The main attractives are it's great spot in Los Angeles, on the neighborhood of Westwood, near Hollywood, Beverly Hills, and everything that comes along with it, made even better by the fact that it's a public Institution.
It shares a rivalry with the University of Southern California. If one had to compare, UCLA is more akin to Columbia, while USC is more like NYU.