University of Southern California
The University of Southern California is a private university located on Los Angeles, California.
USC is to UCLA what NYU is to Columbia, made even worse by the fact that UCLA is a public school, and is located on Westwood, near Beverly Hills and Hollywood, while USC is in South Central, the L.A. equivalent of The Bronx, multiplied by six. The two schools share a fierce rivalry and each likes to make jokes at the expense of the other.
USC is mostly filled with WASP kids who got rejected from UCLA and Stanford, or out-of-state students that got better financial aid packages.
One would wonder why would anyone choose USC, but maybe it's because Randy's Donuts (the best on the west coast) is near USC campus.