Columbia Compliments
Columbia Compliments was the first in a wave of anonymous tumblr-and-Facebook driven forums for students to say things to one another anonymously, but publicly. Smartly playing off the well-known fact that CU students are largely awkward as fuck and don't like communicating in person, [https://www.facebook.com/columbia.compliments?fref=ts the page became immensely popular, and clogged the hell out of current students' Facebook News Feeds.
The page quickly expanded from complimenting peers to being occasionally directed at random abstract entities (such as the employees of JJ's Place, and its popularity was eclipsed after a few weeks by CU Admirers. It had a resurgence when CU Admireres was briefly shut down by Facebook.