University of Southern California
The University of Southern California is a school located on Los Angeles, California.
USC is to UCLA what NYU is to Columbia, made even worse by the fact that UCLA is a public school, and is located on Westwood, near Beverly Hills and Hollywood, while USC is in South Central, the L.A. equivalent of The Bronx, multiplied per six.
Those 2 schools share a fierce rivalry and like to make jokes at the expense of each other. USC is mostly filled with WASP kids who got rejected from UCLA and Stanford, or out-of-state students that got better financial aid packages.
One would wonder why would anyone choose USC, but maybe it's because Randy's Donuts (The Best donuts on the West coast) is near USC campus.