The Social Experiment
The Social Experiment was an insane venture by Residential Programs in the fall of 2010 whereby it literally bribed students to talk to one another. It was scorned and sneered at by students, campus media, and, naturally, national media.
Basically, everybody got a password, and then you asked people for their password. And then whoever got the most by the end of the event got $500.
So the ISO tried to win it collectively, but lost. And lots of first-years had their NSOP leaders text them out of the blue for their passwords. And then the winner spent the cash on her sorority dues. And instead of fostering organic elevators conversations or something, people just texted/emailed/Facebooked about it. Que sera sera.
